15 Jul

Google’s E-E-A-T: Here’s Everything You Need to Know

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Ever since Google’s Medic Update in 2018, E-A-T (experience, Expertise, Authoritativeness) has been a hot-button topic in the world of SEO. And not just for health and medical websites, which were among the hardest hit by that update, but for all industries–SaaS, ecommerce, automotive, you name it. Well, Google has since upped the ante, adding another “E” to create the highly intimidating acronym, “E-E-A-T.” What exactly does that mean? And how does it impact your…

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15 Jul

How Virtual Assistants Are Reshaping The Business Landscape

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How Virtual Assistants Are Reshaping The Business Landscape written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Joe Rare In this episode of the Duct Tape Marketing Podcast, I interview Joe Rare. He is an “underground” serial entrepreneur, investor, and outsourcing expert. Joe focuses on helping small- to medium-sized businesses and currently owns and manages a number of digital companies that are fully run by virtual assistants, including: Level 9 Virtual,…

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13 Jul

9 Best Practices for LinkedIn Retargeting That Cut Costs & Drive Conversions

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LinkedIn is a fantastic channel for reaching your target audience. It has robust targeting options that can help you reach potential customers in many different ways. It’s also a great channel for retargeting.  An example of a LinkedIn Ad.  But LinkedIn is also an expensive channel to remarket on. At first, reaching back out to users who have already engaged with you at a premium price might feel counterintuitive. However, there are some best practices…

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13 Jul

The Complete Guide to Spotify Advertising: Tune Into Success!

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The “TikTok made me buy it” era is over. Well, not quite, but it isn’t the only platform where users sincerely engage with sponsored content—Spotify is a close second (and may be gunning for the top place). The second volume of Sonic Science, a biometric study that reveals the impact of digital audio and ad engagement, found that Spotify listeners remember the brands they hear about on podcasts or while streaming music. And ad recall…

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13 Jul

The 7 Deadly Marketing Mistakes

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The 7 Deadly Marketing Mistakes written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show, and I’m gonna talk about 7 martketing mistakes that business owner usually make and I give you some tips on how to avoid them. Key Takeaway: Businesses often make seven deadly marketing mistakes: lacking a clear vision, trying to please everyone,…

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12 Jul

How to Write a Persuasive Executive Summary (+The One Example You Need to Steal)

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If you’re asking investors to make a bet on your business or convincing a customer that yours is the right solution, an executive summary is a critical component of persuasion. Why? Because many key decision-makers and gatekeepers won’t get past page one of your business plan without a really good reason. And that’s where many people go astray. An executive summary isn’t the boiled down CliffsNotes of your business plan. It’s the sizzle reel. The…

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11 Jul

The Expert’s Guide to Dynamic Search Ads: How to Make Them Work for You

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Dynamic Search Ads (DSA) is a great tool that has been around in Google Ads for quite a while now. I’ve liked and used them since way back in 2017. But DSA campaigns operate differently than regular search campaigns, and sometimes I see people get tripped up on best practices that cause them to decide DSA isn’t useful. And that’s a shame because they can deliver great results–when used correctly. Especially when run alongside regular search…

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