If video isn’t already an important part of your content marketing strategy, odds are it’s about to be. Web content is taking a turn toward video whether SEOs and content marketers like it or not. Nearly 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year; one third of online activity is spent watching video; and video itself is projected to account for more than 80% of all internet traffic by…

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Depending on the industry you’re in, acquiring a new customer can be anywhere from five to 25 times as expensive as simply retaining your existing customers. That really gets to the heart of why customer retention is so important for all businesses. In this post, we’re going to take a closer look at this effective marketing strategy, including: What customer retention is and why it’s important. How to calculate customer retention rate. 13 customer retention…

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As you can see below, conversion rates vary by industry—apparel sees 2.77% while vehicles sees 7.98%. But one thing that’s true no matter which one you’re in is that a good landing page is a must if you want to meet or exceed your industry’s average. In this post, I’ve collected 11 of the best landing page examples from a variety of industries. We’re going to go over: What makes them work What I might…

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The Google Ads platform offers a number of ways to customize your advertising campaigns to reach customers. For many, having this many options is the only way to ensure all campaigns are focused on the right objective. But this amount of detail can be overwhelming, which can lead to mistakes or suboptimal strategies. In this post, I’ll walk you through the most common mistakes I see in Google Ads and help you arm yourself with…

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