03
Mar
03
Mar
What Engineers Want From Vendor Marketers and Salespeople
Industrial engineers want vendor marketers to provide information-rich technical content and want vendor salespeople to exhibit strong technical expertise, according to recent research from GlobalSpec and TREW Marketing. Read the full article at MarketingProfs
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03
Mar
How To Survive And Profit From Radical Change
How To Survive And Profit From Radical Change written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonathan Brill In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Brill. Jonathan is a speaker and advisor managing director of Resilient Growth Partners and a board member at Frost & Sullivan. He’s also the author of Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change. Key Takeaway:…
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03
Mar
The “What If?” Way Of Thinking Creatively To Wow Your Clients
The “What If?” Way Of Thinking Creatively To Wow Your Clients written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In…
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02
Mar
What is Target ROAS in Google Ads & When Should I Use It?
For those who are conversion-focused in their paid search strategy, maximizing the profitability of your advertising efforts is a top priority. Google offers a variety of Smart Bidding strategies that can allow you to drive more conversions at a cost you are comfortable with. However, if you want to take that strategy to the next level and focus solely on driving a positive return on investment, you may want to consider Target ROAS (tROAS) bidding.…
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01
Mar
52+ Easy & Creative March Marketing Ideas (With Examples!)
March marketing is basically St. Patrick’s Day, Mardi Gras, and March Madness, right? Wrong. In fact, there’s a national day in March for that… But what a good thing to be wrong about, right? Read on for: A full list of March awareness causes, holidays, and national days. Over 52 creative March marketing ideas for posts, promotions, events, and more. Real examples from businesses across a range of verticals. P.S. For marketing ideas for the…
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01
Mar
73+ Instagram Story Ideas to Keep Your Followers Coming Back
Not only are one-third of the most viewed Stories from businesses, but also, according to Rival IQ the top 25% most active brands publish Instagram Stories at least 17 times a month. That means that 1) Instagram Stories are important for social media marketing and 2) you need to post every other day—potentially more than your creative juices can keep up with. Lucky for you, I have curated over 73 creative and cool Instagram Story…
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