The Right Way to Increase Domain Authority (5 Steps, 4 Truths, 3 Tips)
Whether you’re a seasoned digital marketer or brand new to the world of SEO, you’ve likely heard about Domain Authority (DA). The DA metric has a long history in the SEO industry, and many SEO strategists use it to understand and quantify the ranking potential of websites. But what exactly is Domain Authority and how important is it to your own SEO strategy? Domain Authority is not just for the SEO nerds, and anyone who…
Read More4 SEO Tips For Agencies And Their Clients
4 SEO Tips For Agencies And Their Clients written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of short-form interviews from thought leaders in the marketing consultancy and agency space. Each episode focuses on a single topic with actionable insights you can apply today. Check out the new Spark Lab Consulting website here! About this episode: In this episode of…
Read MoreRewriting Your Life From The Inside Out
Rewriting Your Life From The Inside Out written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kindra Hall In this episode of the Duct Tape Marketing Podcast, I interview Kindra Hall. Kindra is President and Chief Storytelling Officer at Steller Collective, a consulting firm focused on the strategic application of storytelling to today’s communication challenges. Her Wall Street Journal best-selling book, Stories That Stick, was released by Harper Leadership in the…
Read MoreConvert Prospects With the Power of Case Studies
A case study can be an effective storytelling tool to use in B2B content marketing. Learn why, as well as how to craft one, in this article. Read the full article at MarketingProfs
Read MoreThe 6 Biggest, Baddest Social Media Platforms of 2022 (+How to Wield Their Power)
This is me, skipping the generic intro with stats about how many people use social media today. This is also me, skipping the “mystery” element of the intro as I’m 99.99% sure you can already guess what the most popular social media sites are in 2022. What you can’t guess, and what you probably won’t find elsewhere in a single post, is how I’ll be arriving at that information. No, this isn’t your average roundup…
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