03 Jan

24 Creative, Competitive, & Click-Worthy Ad Copy Examples (+How to Replicate Them)

How To0 Comments

Copyhackers founder Joanna Wiebe:  “Your job is not to write copy. Your job is to know your visitors, customers, and prospects so well, that you understand the situation they’re in right now, where they’d like to be, and exactly how your solution can and will get them to their ideal self.” You: If you’re reading this post, chances are you’re struggle bussing it with your ad copy and in need of some inspiration. Well, shift…

Read More
02 Jan

Weekend Favs January 1

Marketing, Tools0 Comments

Weekend Favs January 1 written by Karen Cutler read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

Read More
31 Dec

Why You Need To Humanize Your Brand

Marketing0 Comments

Why You Need To Humanize Your Brand written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jacqueline Lieberman In this episode of the Duct Tape Marketing Podcast, I interview Jacqueline Lieberman. Jacqueline is the former Managing Partner and the Head of Strategy Story Worldwide and current founder of BrandCrudo. Key Takeaway: Brands are people’s introduction to businesses and their way to interact with companies. The more human a brand is, the…

Read More
31 Dec

Happiness Begins With Gratitude

Marketing0 Comments

Happiness Begins With Gratitude written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Dr. Sophia Godkin In this episode of the Duct Tape Marketing Podcast, I interview Sophia Godkin. She’s a Health Psychologist, Happyologist, and Happiness, Relationship & Transformational Coach. She’s also the author of The 5-Minute Gratitude Journal: Give Thanks, Practice Positivity, Find Joy. Key Takeaway: During her Ph.D. journey, Dr. Sophia Godkin found herself under an incredible amount of…

Read More
29 Dec

The 8 Biggest Marketing Fails of All Time (With Practical Takeaways)

How To0 Comments

Image source The New York Times coverage on the matter says it best: “Elle Hearns, the executive director of the Marsha P. Johnson Institute and formerly an organizer for Black Lives Matter, said the ad ‘plays down the sacrifices people have historically taken in utilizing protests. ‘No one is finding joy from Pepsi at a protest,” she said. “That’s just not the reality of our lives. That’s not what it looks like to take bold…

Read More
29 Dec

The 45 Best Marketing Tips, Tricks, & Hacks We Revealed This Year—in Every Category

How To0 Comments

Our greatest Google Ads tips Tons of Google Ads updates this year, which you can read about (and get even more tips from) in our biggest PPC stories roundup. Here are some of the lesser-known gems that you might have missed. Set RSA benchmarks NOW. While RSAs typically have higher click-through rates than ETAs, conversion performance varies. Before RSAs become the only search ad type you can create (in June 2022), activate RSAs in all…

Read More