How to Use the Google Ads Budget Report (+10 Can’t-Miss Budgeting Tricks)
Back in September of 2021, we were hit with a boatload of Google Ads announcements. Some were sad (so long, expanded text ads), some were unsettling (key matching behavior has “improved” 🤨), and some were downright confusing (display campaigns anyone?). But there were some good announcements too, like the new travel ad type, some holiday-friendly Google Shopping attributes, and the star of today’s post, the Google Ads budget report. Exhilarating, I know. But hey, you…
Read MoreHow To Conduct A No-Fail Discovery Call
How To Conduct A No-Fail Discovery Call written by Sara Nay read more at Duct Tape Marketing About the show: The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! About the episode: In this episode of…
Read MoreHow Shifting Your Mindset Can Boost Your Productivity
How Shifting Your Mindset Can Boost Your Productivity written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Clare Kumar In this episode of the Duct Tape Marketing Podcast, I interview Clare Kumar. Clare helps busy professionals optimize their performance. She’s a media contributor on productivity, organization, and work-life integration. Key Takeaway: People are busy, and that’s applicable across every and all job roles — entrepreneurs, business professionals, employees, stay-at-home parents, consultants,…
Read MoreBrand Voice in 2021: More Important and More Difficult [Infographic]
Marketers increasingly believe that brand voice is critical to connecting with customers, and they also say striking the right tone is increasingly difficult, according to recent research from Phrasee. Read the full article at MarketingProfs
Read MoreEight Lessons Learned From Giving 100+ Webinars
Webinars are more prevalent than ever, and that won’t change any time soon. To reduce hiccups and improve the experience for attendees, follow these eight tips. Read the full article at MarketingProfs
Read More