Healthcare Advertising Benchmarks for Search, Display, & Social in 2021

Let’s say you’re running ads for your healthcare business. You can identify your top-performing campaigns in relation to your other campaigns or time periods, but what about in relation to other businesses in your vertical? Or let’s say you’re a healthcare business considering running ads. How much can you expect to pay, and for what kinds of results? Understanding industry averages is crucial for ensuring you are, or will be getting, the most out of…

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16 Unforgettable Year-in-Review Email Examples (+How to Write Your Own)

Take a trip back to high school with me real quick. The day everyone looks forward to. The release of…  🙌    the y e a r b o o k   🙌 You paid to be in it. You paid to get your copy. And now it’s yours. But do you start at page one? No no. The order is as follows: Your own picture. The senior superlatives. The teams or clubs you belong to. The rest. My point…

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How To Build A Strategic Partner Network

How To Build A Strategic Partner Network written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing part four of a solo show series where I’m covering one of my favorite topics: referrals. You can catch the first episode, second episode, and third episode of the Referral Generation series here. Key Takeaway: I’m doing a series on Referral Generation…

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