When something important happens in your business, it’s common to write a blog post, share the news on social media, and even spread the word through email. These are great, but one thing businesses often forget is the press release. Press releases can amplify your reach, generate leads, and even build connections with influential media outlets. That is, if you do it right.  In this guide, we’re sharing how to write the perfect press release.…

In September 2021, Google announced it will be sunsetting expanded text ads in June 2022. This is certainly a large change, but not a big surprise. Plus, Google has given us plenty of lead time. All advertisers should take advantage of this time and make sure you’re ready when the June 2022 deadline takes effect. So today I’m going to share with you seven things you can work on in your account during this time period. They…

The best way to learn is by doing. The thing is, if you’re looking to learn Facebook ads, “doing” involves spending money and competing against thousands of other businesses. So if you’re not careful, trial and error can quickly turn into trial and [drain your budget and morale] error. Fortunately, there’s a slew of Facebook ads training and courses out there to get off on the right foot. So in this post, I’m going to share with you the eight best…