25 Oct

4 Easy Lead Qualification Strategies for Better Clicks & Conversions

How To0 Comments

Racking up conversion metrics on your channels may look great. Having a click-through rate is something most paid media advertisers work towards. But if the majority of those users aren’t quality, then we are looking at vanity metrics. I like to tell many of my clients I’d rather have fewer leads that we know are likely to convert than waste a bunch of ad spend on users who are not a good fit for their…

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25 Oct

Weekend Favs October 23

Marketing, Tools0 Comments

Weekend Favs October 23 written by Karen Cutler read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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22 Oct

The Secret To Making The Hard Sell Easy

Marketing0 Comments

The Secret To Making The Hard Sell Easy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tom Stanfill In this episode of the Duct Tape Marketing Podcast, I interview Tom Stanfill. Tom is CEO and co-founder of ASLAN Training, a global sales enablement company appearing nine consecutive years in the Selling Power Top 20. Since 1996, ASLAN has worked with many Fortune 500 companies, training more than 100,000 sellers and…

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