Every PPC Metric Under the Sun (+How to Improve Each & Every One)

If you’re in marketing, advertising, or doing anything related to PPC, odds are you’re not a fan of math. Crazy, I know, with all the data we have to crunch. But, with so many variables, even the savviest numbers wiz can find their head spinning as soon as they log into the platform. Luckily, a lot of the hard work is done for us automatically through the metrics displayed in our reports. All we need…

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62 Free Marketing Templates You Didn’t Know You Needed

Doing anything for the first time ever is really hard. I recently helped plan a big event and as a content marketer…well…let’s just say it wasn’t my favorite task. That’s why the spirit in the sky created marketing templates. When you’re starting from scratch and you find a template. I know that I would be lost and alone without so many of these templates. I’ve used them myself, as a constant employee of startups, and…

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Is Facebook Still a Useful Play for Small Businesses

Is Facebook Still a Useful Play for Small Businesses written by John Jantsch read more at Duct Tape Marketing You may very well be asking the question posed in the title of this post because you’ve been following the recent damning Facebook whistleblower testimony, or maybe you’ve just had this sinking feeling for several years. While I don’t think being on Facebook is at this point detrimental to a small business brand the way it…

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