12
Oct
12
Oct
7 Ways to Combat Rising Facebook CPMs Due to iOS 14
As we knew it would, the release of Apple iOS 14 earlier this year has impacted Facebook advertising in a dramatic way. Now that a few months have passed and the dust has settled, I want to share with you something I’ve observed in my clients’ accounts: that CPMs are rising. So in this post, I’m going to: Tell you why your Facebook ad CPMs might be higher as a result of iOS 14. Share seven…
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12
Oct
Weekend Favs October 9
Weekend Favs October 9 written by Karen Cutler read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
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12
Oct
The Small Business Mental Health Crisis
The Small Business Mental Health Crisis written by John Jantsch read more at Duct Tape Marketing No matter where you live in this world Sunday, Oct 10th was meant to be World Mental Health Day.The topic of mental health is getting a lot of chatter these days and of course, if you’re like me you saw a few social media posts extolling the virtues of mental health day.Now, I’m not going to offer mental health…
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09
Oct
How to Do Paid Social Without Cookies
Google made a big splash when they announced the end of third-party cookies in Chrome, and Apple has announced a similar change. It’s a huge shift for social media marketers, so what can you expect cookieless paid social to look like? Google’s answer to the end of third-party cookies is the Privacy Sandbox, which will […] …
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09
Oct
How to Build Paid Ad Campaigns Around Typos, Misspellings, and More
We all make mistakes. It’s part of being human. Unfortunately, in some cases, mistakes can be costly. If you’re a marketer running paid campaigns, mistakes can actually be blessings in disguise. That’s because you can build paid ad campaigns around typos, misspellings, and other types of mistakes if you play your cards right. Mistakes in […] …
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09
Oct
How to Prevent A/B Testing from Slowing Down Your Site
You’ve probably used tools like Google Optimize for A/B testing to increase conversion rates on your site. These tools allow you to test content by showing different variations of the same page to visitors at random. A/B testing helps prevent websites from spending time and resources on developing features that turn out to be unpopular […] …
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