18 Sep

Google Adds Data Back to Search Terms Report—What’s the Catch?

How To0 Comments

Maybe I nerd out over PPC too much, but I think looking through the search terms report is the most entertaining activity. When else do you have the opportunity to get inside the heads of your audience and see what they’re typing into Google? Last year, Google took away some of the fun with limitations they placed on the data. I was among many advertisers bummed out about it. But just last week on September 9,…

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17 Sep

The Speaker Springboard Podcast – The Ultimate Marketing Engine

Marketing0 Comments

The Speaker Springboard Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing In this episode of the Speaker Springboard Podcast, I talk with host, Alfred Poor, about my new book The Ultimate Marketing Engine. We’re talking about not just what you need to do to have effective marketing, but we dive into some of the things not to do. And I have a generous offer for listeners who…

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17 Sep

The Less Is Almost Always More Content Strategy

Marketing0 Comments

The Less Is Almost Always More Content Strategy written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kate Cooper In this episode of the Duct Tape Marketing Podcast, I interview Kate Cooper. Kate is the content strategist at Homeward, a new kind of home finance company. She is a plain language advocate who believes in a less-is-almost-always more approach to content. She started writing for a living in college and joined…

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16 Sep

8 Must-Know SEO Best Practices For Developers

Analytics0 Comments

Web development and search engine optimization (SEO) become increasingly intertwined as search engines become more intelligent. Therefore, experts in both fields need to have a basic understanding of the other.  Today, I’m speaking to web developers. While you can leave the nitty-gritty to the SEO experts, the best practices I’ll talk about in this piece […] …

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