Increase Customer Engagement
Artificial intelligence (AI) tools for media let you create content at scale in a previously impossible way and you don’t even need design experience to create something impressive. AI isn’t new. The film and gaming industries both use it regularly, for instance. But, these sectors have only scratched the surface of AI capabilities. On a […] …
Read MorePaid ad costs are rising. In highly competitive industries, you can expect to pay $50 or more per click. As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can […] …
Read MoreThere’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there […] …
Read MoreWhen my cat won’t eat the food I’ve given her, I “begrudgingly” oblige, pick up the dish, transfer said food to a different dish, and set said different dish back down. She then proceeds to gobble up said [same] food. There’s a name for that effect. And it’s one of nine psychological phenomenons that I’m going to share with you today, that you can use in your copywriting. But before I do, I want to make one thing clear: I’m…
Read MoreUnpacking 17 Years Of Sales Consulting Experience written by Sara Nay read more at Duct Tape Marketing Agency Spark Podcast with Forrest Dombrow The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! In this…
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