8 Tips for a Brand Awareness Campaign

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo.  How do you build brand awareness, especially if you’re a new company? Through a carefully crafted brand awareness campaign, that’s how.  […] …

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15 Ways to Lower Your Cost Per Click in Google & Facebook Ads

With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC). So, using the most most recent data available, I’m going to help you to: Find out average cost per click in 2021 for Search, Display, Shopping, Facebook, and…

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How AI Is Impacting The Marketing Industry

How AI Is Impacting The Marketing Industry written by Sara Nay read more at Duct Tape Marketing     Agency Spark Podcast with Araks Nalbandyan The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! In this…

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Entrepreneur On Fire – The Ultimate Marketing Engine

Entrepreneur On Fire – The Ultimate Marketing Engine written by Kyndall Ramirez read more at Duct Tape Marketing You can catch my conversation with John Lee Dumas on the Entrepreneur On Fire Show where we discuss what I believe about becoming successful that most people disagree with, the reason why I wrote The Ultimate Marketing Engine, and the Customer Success Track Model. Listen to the episode here: https://www.eofire.com/podcast/johnjantsch3/

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