Increase Customer Engagement
Meeting in person is hard to arrange if the entire world’s included on your invite list. With webinars, people can engage in seminars, trainings, demos–no hotel stay or airfare necessary. Your customers will be able to register and pay within the platform, if that’s the route you decide to go. This is a big advantage […] …
Read MoreThere’s one thing you’ll need to convert more website visitors: credibility. Credibility shows customers you’re safe and trustworthy. It’s impossible to generate more leads, sell more products, or attract more visitors without it. Almost every company struggles with website credibility. Website visitors are immediately skeptical. If you’re an unknown, you’re unsafe. This means website visitors […] …
Read MoreAre your competitors outranking you on search? You’ve done all the basic competitor research stuff like: identify competing brands analyze their product offering brush up on their price points The only problem? You’re not finding the information you need. The solution? Google Advanced Image Search. It’s one of the best lesser-known tools for competitor research. […] …
Read MorePPC best practices—like segmenting and targeting your audience, choosing the right keywords, and using data to optimize—are pretty evergreen. But because platforms evolve, companies grow, and customer behaviors shift, the strategies we use to practice them are usually not. And we’ve seen lots of challenging changes over the past year or so from Google, Apple, and Facebook in the name of automation, privacy, and pandemics. That’s why I’m going to share with you eight PPC strategies that you…
Read MoreClone of Weekend Favs July 31 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I…
Read MoreThe MarTech Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing John Jantsch sits down with host Benjamin Shapiro on the MarTech Podcast to discuss his upcoming book, The Ultimate Marketing Engine. In this episode, we’re going to dive deep into some of the core concepts of the book specifically the idea of viewing your customers, not as a transaction, but really looking at the transformation we can…
Read MorePeople tend to connect with news sources they trust. As an author, you could be that news source. However, building a large following is not easy in a world where so many voices are clamoring for attention. That’s why you need to leverage all resources available for you to stand out from the crowd. One […] …
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