What B2B Buyers Want From Vendor Websites

B2B buyers say the top things they look for in vendor websites when evaluating potential solutions are relevant content and pricing/competitive information, according to recent research from Demand Gen Report and Demandbase. Read the full article at MarketingProfs

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9 Important SEO Metrics to Track (+ How to Improve Them)

One of the best things about digital marketing (over traditional offline marketing) is that you can measure nearly every part of your strategy. Free tools like Google Analytics provide comprehensive information on how your website’s performing, so you’re never uninformed about whether your SEO efforts are bringing in the right results. Image source But the data points are so extensive that for many businesses, the problem isn’t a lack of data but rather figuring out…

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Making Web Design Easier With Duda

Making Web Design Easier With Duda written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Itai Sadan In this episode of the Duct Tape Marketing Podcast, I interview Itai Sadan. Iati is the Co-founder and CEO of Duda – a website development platform used by thousands of agencies around the world to build sites for their customers. Key Takeaway: Duda started out with a simple idea and goal — to help…

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How to Start a Franchise Business

Starting a business is a major endeavor. You need to perform market research, file for a license, create a marketing plan, and build your brand. One way to shorten the process is to become a franchise business owner. As a franchise business owner, you can tap into the resources and branding of a large brand—while […] …

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How to Write a Perfect Facebook Post

Ever feel like you don’t get the attention you deserve on your Facebook posts? Every marketer wants more attention. After all, that’s the goal of social media marketing, right? The problem is, it can be difficult to win time in Facebook’s spotlight unless you know exactly what to do. The answer to better Facebook engagement […] …

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2 Smart Strategies to Generate Leads on Facebook in iOS 14

iOS 14 has certainly lived up to the headache that it was predicted to be for several months. Between domain verification and aggregated event management, your average Facebook advertiser will certainly feel lost in the new iteration of the advertising platform. I’ve even seen experienced marketers scratching their heads as the hoops Facebook now makes users jump through appear to be sloppily developed and full of bugs and inconsistencies. Regardless of how the update is…

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