The Marketer’s Guide to Reddit

Reddit is a social media and news aggregation website that ranks content based on a voting system. People worldwide post content (usually links, but also original content), and other users can “upvote” or “downvote” posts, pushing the most interesting content to the top.  It’s a place where you can find groups of like-minded people. Reddit […] …

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The Easy Guide to Google Ads Image Extensions in 2021

Image extensions are one of the most recent types of ad extensions we can use on the Google Ads platform. Unlike most other ad extensions, these don’t rely solely on text to expand your coverage on the SERPs. With Image Extensions, you can use a number of images to accompany your ads to give them a visual component and make them more appealing. Whether you’re familiar with them or not, Image Extensions can be a great…

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NEW Optimized Targeting in Google Ads: What You Need to Know

Relying on search keywords to bring in all your paid traffic just doesn’t cut it anymore. Luckily, Google is making advancements in audience targeting in light of the future changes to third-party cookie data. The latest advancement as of July 2021 is optimized targeting. This is a branched-off targeting option automatically applied to advertisers leveraging audience or demographic targeting on Display, Discovery, and some video campaigns. Image source In today’s post, we’re going to unlock the answers to…

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How To Create A Customer Success Track

How To Create A Customer Success Track written by Kyndall Ramirez read more at Duct Tape Marketing Marketing Podcast with John Jantsch In this episode of the Duct Tape Marketing Podcast, I’m doing a solo show covering some ideas that are from my upcoming book, The Ultimate Marketing Engine. Key Takeaway: What if instead of simply selling your products and services to customers you began to think about the ultimate transformation your customers are seeking?…

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