21 Jul

3 Tips to Deal With Facebook’s Aggregated Event Measurement

How To0 Comments

Thanks to Apple’s iOS 14 updates, Facebook advertisers who use events for conversion optimization now have to use the new Aggregated Event Measurement. And the kicker is that you’re now limited to only eight events per domain. Going from unlimited to only eight events really shakes things up, because conversion events can be used for more than just bottom-funnel campaigns. I work in accounts that have had events created for link clicks, video plays, specific…

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20 Jul

How to Hack Google: The Ultimate Google Algorithm Cheat Sheet

Analytics0 Comments

The Google algorithm is constantly evolving, which can cause a few headaches when you’re a marketer trying to retain the highest possible page ranking at all times. However, there’s good news: It’s possible to “hack” the algorithm and retain a solid Google ranking. Let me show you how. What Do We Know About Google Algorithm’s […] …

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20 Jul

How to Use Instagram Ads

Analytics0 Comments

Instagram is one of the best social networks to advertise on. It has grown to be just as big of an advertising platform as its parent company, Facebook. In fact, by 2023, the site is likely to exceed one billion users, according to Statista. Your best bet for Instagram success is to share stunning visuals […] …

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20 Jul

Does Google Ads Quality Score Still Matter in 2021?

How To0 Comments

Now, before you start frantically searching for a Google announcement that they removed this metric, you can breathe out a sigh of relief because Quality Score still exists within accounts. But is it still relevant? Quality Score has always been considered one of the most elusive performance metrics in Google Ads. And with all the changes to more automation from Google, we haven’t heard much on this metric (and what you can manually do to control…

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20 Jul

Weekend Favs July 17

Marketing, Tools0 Comments

Weekend Favs July 17 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…

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20 Jul

Empowering Nurses To Become NursePreneurs

Marketing0 Comments

Empowering Nurses To Become NursePreneurs written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Catie Harris In this episode of the Duct Tape Marketing Podcast, I interview Catie Harris. Catie Harris, Ph.D., MBA, and Registered Nurse is the NursePreneur Mentor who has empowered thousands of nurses to monetize their knowledge and skills in business while inspiring them to change the way healthcare is perceived and delivered. NursePreneurs is a company committed…

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17 Jul

Internal Linking Guide: Actionable Tips, Strategies, and Tools

Analytics0 Comments

Internal links are a crucial part of a successful SEO strategy. Small but mighty, simple yet complex, internal links help navigate users through your digital content and give search engine crawlers information about how your website works. Internal links are found on almost every page on the internet. You’re probably already using them, even if […] …

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