30 Jun

7 Things to Know About the NEW Google Ads Creative Studio

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It’s crazy to think that Google Ads started over 20 years ago with plain old text ads. We’ve come a long way, with display ads, dynamic ads, YouTube ads, and more. But traditional, static creative for these ad types simply doesn’t cut it anymore. If you want to engage your audience, you need to enhance your ads with interactivity, sound, and animation. This is what is known as rich media. And Google has just launched…

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30 Jun

The 3 Essential Ingredients For Long-Term Happy Clients

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The 3 Essential Ingredients For Long-Term Happy Clients written by Sara Nay read more at Duct Tape Marketing   Agency Spark Podcast with David Gersh The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here! In this…

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29 Jun

Personal Branding: How to Go from Zero to Hero in No Time

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Do you remember when only celebrities and major companies had personal brands? Actors, musicians, Fortune 100 businesses, and athletes got all the attention and dominated the airwaves. Now, nearly anyone willing to put in the time and effort can become a “thought leader” in a specific niche. It won’t happen overnight, of course. You only […] …

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29 Jun

12 Tips to Create a Compelling YouTube Channel Trailer (+Examples)

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On YouTube, first impressions matter. One of the most effective ways to win the hearts of new viewers on your channel is with a captivating trailer. In this article, you will learn how to make a great trailer for a powerful YouTube hook. What is a YouTube channel trailer? A YouTube channel trailer is a video designed to help viewers quickly learn about your channel. When enabled, the trailer is displayed at the top of…

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27 Jun

How to Score a Perfect 100% on Google PageSpeed Insights

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When it comes to building a conversion rate and search engine optimized website, speed is crucial. If you don’t have a fast website, people will bounce faster than you can say “conversions.” However, speeding up your website is no easy task. Your problem could be anything from code that’s written poorly to images or large […] …

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26 Jun

5 Steps to a Goal-Crushing Lead Generation Process

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The process you use to create quality content and appealing offers for lead generation affects whether or not you generate leads. But the process behind acquiring, qualifying, and converting those leads into sales requires even closer attention. This area of your daily operations needs continual improvement to connect the content you create to your bottom line.  Image source We learned during the pandemic that you can’t take any part of your business for granted—especially lead generation.…

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