03 Jun

Should You Let Google Ads Apply Recommendations Automatically?

How To0 Comments

Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with the click of a button. This is in an effort to help businesses move faster, save time, and be helpful to their consumers. But truth be told, my initial post about these expanded recommendations was filled with frustration. You’ll notice I’m so irritated with the changes Google has made that I actually…

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03 Jun

19 Powerful B2B Marketing Strategies That Work Now (Based on NEW Data)

How To0 Comments

If you perform a Google search for B2B marketing strategies, it’s all too easy to land on articles that simply provide the generic list of marketing strategies we already know to be true: SEO, PPC, email, social media, referral marketing, loyalty programs, and more. And many of the themes layered on top of these strategies are repetitive: know your target audience, personalize, and use your data. When a post tells you to know your audience. Personalize…

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02 Jun

Building Your Story And Making Your Big Ideas Irresistible

Marketing0 Comments

Building Your Story And Making Your Big Ideas Irresistible written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tamsen Webster In this episode of the Duct Tape Marketing Podcast, I interview Tamsen Webster. Tamsen is a message strategist storyteller who helps people find and build stories, partners, investors, clients, and customers will tell themselves and others. She’s also the author of a new book called: Find Your Red Thread: Make Your…

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01 Jun

How I Think About Marketing

Analytics, Marketing0 Comments

I thought I would let you into my mind so you can see how I think about marketing. The way I strategize to grow my own company. And what you’ll read next will probably come as a shock, as I don’t really view marketing in the same traditional way you read online. Now, before I […] …

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01 Jun

20 Creative YouTube Video Ideas You Should Use in 2021

Analytics0 Comments

If you’re looking for YouTube video ideas to make an impact on YouTube or other platforms, you’re in the right place. Videos are a powerful tool for marketing and advertising, but unfortunately, there’s no secret formula for being successful with videos. What there is, however, is plenty of opportunity for success if you can be […] …

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29 May

How to Set Up a Bing Ads Campaign

Analytics0 Comments

With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search engine, Google, but it’s an impressive and powerful platform in its own right.   In fact, if you’re running a paid ads campaign, it could be a mistake to ignore […] …

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