Increase Customer Engagement
With 1.82 billion daily active users, Facebook is one of the most powerful social media outlets in the world. Seventeen percent of Facebook users say following brands or businesses is their main reason for using the app, and 78 percent of Americans say they’ve discovered products on Facebook. Facebook offers businesses new ways to connect […] …
Read MoreIf something is written about your brand online, you want to know about it, right? That’s even more true if it’s an authoritative source speaking about your brand and giving information to the public about what you sell, where you’re located, your hours, your website, and more. When Google shares information about your brand in […] …
Read MoreSemantic search isn’t only for organic traffic; it’s for paid search as well. Understanding the difference between broad and exact match search is important, but semantics is all about the search intent behind a query. Google is focusing a lot more on search intent and keyword variants. Knowing the correlation between intent and semantics can […] …
Read MoreWe can’t control Google’s latest search algorithm, but we can harness the power of internal linking to strengthen our website’s SEO. Here are five tactics to use. Read the full article at MarketingProfs
Read MoreGoogle Ads already has dedicated columns you can use to review the performance of your video campaigns. While these built-in columns are always helpful, sometimes you just need more information. This is where YouTube Studio can be extremely helpful. YouTube Studio’s analytics can provide a ton of data on how organic and paid viewers interact with your YouTube videos. There are so many reports in this tool we do not get within Google Ads. So…
Read MoreAn Easier Way To Monetize Your Podcast written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Agnes Kozera In this episode of the Duct Tape Marketing Podcast, I interview Agnes Kozera. Agnes is the Co-Founder of Podcorn (Acquired by Audacy) and the previously Co-Founder of FameBit (Acquired by Google). Key Takeaway: Podcasting has been around for years but has only really become a popular medium in the last couple of years.…
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