Increase Customer Engagement
Going after the “low-hanging fruit” is common advice in the SEO world. Ranking for those terms will help you rank for bigger terms down the line, at least that’s the standard belief. Do you think that’s true? There might be some truth to it, but there are many reasons to target low search volume keywords […] …
Read MoreYour website can be your strongest sales asset or your weakest link. A high-converting website works even when you’re sleeping, bringing in sales and growing your business 24 hours a day. While the average conversion rate is around two to five percent, some of the highest performing websites online see conversion rates as high as […] …
Read MoreI’m a content marketer. I’ve been working as a content marketer, in one capacity or another, for eight years. When coworkers, friends, or family ask me, “What do you do? Like, actually do?” I say that I create content—I’m a content writer—and then I leverage that content in marketing campaigns. Okay, sure, that makes sense. But content marketing is constantly evolving. That makes our jobs difficult to describe, exciting to execute, and satisfying to see in…
Read MoreGuys, we spend eight hours a day doing digital activities. That’s more than half the day. More than most of us sleep. And we have different identities online—we’re hobbyists (gaming), alter egos (Reddit), social butterflies (Facebook), professionals (LinkedIn), and consumers (what we’re focusing on in this post). So whether you’re a service-based, brick-and-mortar, or online business, a strong online presence is everything today. And this does not pertain to just ecommerce. While ecommerce growth has been accelerated…
Read MoreSuccess in many areas of life depends on personal and professional development, and finding a mentor can help. You can’t successfully take the journey to personal and professional development alone. Mentorship simply means a relationship between you (the mentee) and a more experienced person (mentor) that benefits your growth. How to Find a Mentor Finding […] …
Read MoreWeekend Favs May 15 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
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