14 May

How to Set Up Ad Scheduling RIGHT (+ the Finer Details You Need to Know)

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If you’re a small business in a large digital advertising space, then you know there’s one constant mantra in making your PPC work: Every. Penny. Counts! That’s right, if you want to thrive in PPC advertising, you need to stretch that budget of yours as far as you can. Like so. So, as a PPC consultant, it’s no surprise that my clients are always looking for tips, tricks, or tools to help them save money—some…

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14 May

7 Inspiring Post-COVID Marketing Ideas (+Real Examples!)

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Broadway theaters in New York are scheduled to resume performances in September 2021—18 months after they shuttered in the early days of the pandemic. It’s one of the clearest signs yet that a “new normal” is on the horizon. Indeed, with about 110 million Americans fully vaccinated as of May 2021, other pandemic-era restrictions are starting to lift on public spaces like bars, restaurants, gyms, and stadiums across the country. Things really are starting to…

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12 May

10 Tips for Creating Real Estate Video Ads

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Did you know that 73 percent of sellers prefer working with agencies that use real estate video marketing? Whether it’s a walkthrough of the property or a Q&A session, sellers expect their agents to use video marketing to reach the right buyers and sell their properties. For real estate agents, this demand presents a few […] …

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12 May

How to Merge Facebook Accounts

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Merging Facebook accounts seems to be a convenient option for companies undergoing consolidation or acquisition.  Unfortunately, merging accounts is not possible at the moment. However, marketers can request to merge Facebook accounts if they have an identical name or represent a similar product or service.  Now, what if your accounts don’t fit these criteria? Sadly, […] …

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12 May

How to Get Facebook Leads Organically

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Why would you want to take time and effort to attract organic Facebook leads when you could just pay for prospects?  Organic leads are free, and there are plenty of ways to get started, even if you’re not sure how. Social media sites like Facebook provide several free tools to start building a community, including: […] …

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12 May

How to Save Money With Facebook A/B Testing—No Matter Your Budget

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Whether you have one dollar or thousands of dollars to spend per day on your Facebook ads, keeping costs low by serving great ads is the name of the game. But what you think is a great ad may not actually be the greatest ad. With A/B testing, you can systematically nail down what the data says is the perfect ad for your audience. But while Facebook A/B testing can help you to lower costs, you may be…

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