Do More Of What You Love And Automate Everything Else

Do More Of What You Love And Automate Everything Else written by Sara Nay read more at Duct Tape Marketing   Agency Spark Podcast with With Natalie Furness The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website…

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How to Run Pandora Music Ads

Pandora, the popular music-streaming service, boasts over 81 million users, and the average Pandora user spends 2 hours and 15 minutes per day listening to music on the platform. With ad options on both their free and paid platforms, Pandora music ads are a great opportunity for advertisers who want to increase their audience. Let’s […] …

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7 Tips for Creating International PPC Ads

Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience and appeal to the local culture. Here are seven top tips for running international PPC ads to give you the knowledge necessary to succeed anywhere on the planet. International […] …

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How to Create Conversion-Boosting Pop-Ups (That Aren’t Annoying)

There are a variety of tools on the market to help businesses increase conversion rates on their websites. Amongst these solutions lies the infamous pop-up. Travel back in time to the early days of the internet and the term “pop-up” may trigger flashbacks of the pure rage you felt trying to surf the internet in peace while being bombarded with spammy and virus-inducing windows. Flash forward to the current iteration of the internet and it’s…

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How Unified ID 2.0 Will Affect Ad Personalization

We’re all accustomed to ads following us around the internet. Is it a little creepy? It can be, but many people write it off as a part of using the web. However, the world is changing. With a greater emphasis on privacy, the way personalized ads follow you around the internet could be, too. The […] …

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The Complete Marketer’s Guide to YouTube

If you’re looking to get into video marketing, there’s no better channel than YouTube. They’re the second most visited website on the entire internet, with over 2 billion users, have virtually no competitors, and consumers are increasingly spending more time watching more online videos. With this flood of consumer attention, it’s no wonder companies are […] …

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