If you woke up with a $250K ad budget tomorrow, how would you spend it? Some e-commerce sellers would buy first-page ads on Google for a year; others might see if they could run a commercial after the Super Bowl. Maybe hire a few hundred influencers to promote your business? One or two sellers would […] …

Read More

Blogging is a pain. Not because content is hard to write (worse case you can just hire a writer or agency), but due to the fact that no one can guarantee that your blog post gets read or not. Just think about it… you spend all this time writing content, but no one can guarantee […] …

Read More

Deepfakes are receiving a lot of bad press. U.S. Sen. Marco Rubio (R-Fla.) called the technology a propaganda weapon.  Facebook’s COO Sheryl Sandberg said deepfakes raise the issue of not believing what you see. Investigative journalist Rana Ayyub was targeted with a deepfake pornography video to discredit and silence her. With so much negativity around […] …

Read More

If a company counted roughly half of the U.S. population as customers, you’d be pretty eager to use that platform to advertise your business, right? Well, that’s exactly what Walmart Marketplace allows you to do. It gives you the ability to reach a huge market of highly targeted, engaged consumers, so why doesn’t it get […] …

Read More

Every Amazon seller knows how difficult it is to track and measure the impact of external advertising channels on sales. It doesn’t matter how you are driving clicks to your Amazon page; once consumers land on the website, it’s anyone’s guess what happens.  Thankfully, that’s not the case anymore. Amazon Attribution makes it possible for […] …

Read More