14 Apr

6 Simple Ways to Get Your Customers Talking

Marketing0 Comments

6 Simple Ways to Get Your Customers Talking written by John Jantsch read more at Duct Tape Marketing Word of mouth marketing is considered by many to be the most desired form of marketing. The trust, referrals, and overall brand-building buzz that’s garnered by customers spreading the good word to prospects are worth its weight in gold. Some products, services, and experiences naturally produce chatter, but there are certain things that any company can do…

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13 Apr

5 Types of Bad Backlinks You Don’t Want

Analytics0 Comments

Backlinks refer to URL links from other websites that point back to your website. Yes, it’s all in the name. They are links back to your website. Backlinks are an important component of a successful SEO strategy. Nurturing a network of backlinks from various sources can improve your site’s relevancy and reputation with search engines. […] …

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13 Apr

How to Optimize For Baidu in the U.S.

Analytics0 Comments

While Google, Bing, and Yahoo control the West’s market share of search engine traffic, alternative search engine Baidu is the king of search in China. If you want to make your content known on Baidu, you need a strong SEO strategy to guide you. What works on Google may not work on Baidu, however, so […] …

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13 Apr

4 Ways to Collect Valuable First-Party Data in a Cookieless World

How To0 Comments

As Facebook’s iOS 14 policies are starting to come into effect along with Google’s recent announcement on privacy updates, advertisers are realizing that the way we used to target and market users is going to change if it has not already. The details about what is changing can be found in the links above, and the ultimate impact is a bit of a wait-and-see game, but one thing we do know is that we will lose…

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11 Apr

How to Use Thought Leadership Marketing With Paid Ads

Analytics0 Comments

Imagine being the next Seth Godin, Gary Vaynerchuk, or Tim Ferriss. Just like these notable figures, a big reputation can attract profitable clients, opportunities to speak in conferences, and success in current business ventures. Thought leadership marketing is a powerful thing. Now, how do you transition from being a nobody to becoming a reliable thought leader? […] …

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