The Ultimate Guide to Social Media for E-Commerce

Social media for e-commerce has become a critical element in sales growth for many businesses. Using social media to boost your marketing offers many benefits to help build your business, so don’t wait to explore these valuable channels. Sprout Social reports that after following a brand on social media, consumers continue to engage in other […] …

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10 Small Business Examples of the Best Instagram Bios

Instagram is extremely popular. The image-heavy platform is the fifth most-used social media network in the world, with over 1.2 billion users. If you don’t have a presence on Instagram, you’re missing out on building an audience and increasing your sales. To get the most out of Instagram, you should create a solid Instagram bio […] …

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How Brands are Using NFTs

Technology has been advancing at warp speed in the past few years. One area that has been enjoying some of the most rapid advancements is blockchain. That doesn’t mean solely cryptocurrencies like Bitcoin, Ethereum, and the slew of other cryptos being peddled on the crypto market. Let’s look at non-fungible tokens (NFTs) and how brands […] …

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Google Is Retiring tCPA & tROAS: What You Need to Know

Google’s two oldest automatic bidding strategies, Target CPA and Target ROAS, have finally met the day we all hope to reach eventually: they’re packing their bags and moving down to Florida because they are retiring! That’s right, as discreetly announced on their developer blog, starting this spring, Google will be moving away from Target CPA and Target ROAS as an option when picking your bidding strategy in your campaign-level settings. Like other recent changes Google has released this…

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How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend

How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend written by Sara Nay read more at Duct Tape Marketing   Agency Spark Podcast with With Chase Chappell The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In…

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