Increase Customer Engagement
People might think PPC is all about having a huge budget to play with, but I’m here to tell you that’s not entirely true. Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. However, when you combine PPC with customer journey mapping, you effectively guide your […]
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Email marketing isn’t as trendy as it used to be, but it remains a consistent source of leads and eventual customers for many marketing agencies and businesses. Successful email campaigns rely on robust email marketing lists. This guide walks you through the best tips in the business for growing your email list and getting the […]
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Your business is shaped, in part, by the competitive landscape in which it operates. Here’s a fun way to think about it: Your business is a band, and your competitive landscape is its historical context. Joy Division—one of the most celebrated post-punk bands to come out of the UK—was shaped, in part, by trailblazers like The Stooges. In turn, when you listen to the early work of The Cure, Joy Division’s influence is clear. A…
Read MoreI’ll spare you the stale jokes about “unprecedented” times, but as we enter a year since the COVID-19 craziness started, we are still in a position where we’re not always sure what to do next. For most of us, things came to a halt in more ways than one—with our personal lives, maybe our career growth, and definitely our small businesses. This may have included marketing and advertising as we shifted from growth mode to survival…
Read MorePivoting To Win With Former NFL Player Jordan Babineaux written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jordan Babineaux In this episode of the Duct Tape Marketing Podcast, I interview Jordan Babineaux. Jordan transitioned from nearly a decade playing in the NFL to become a sports broadcaster, serial entrepreneur, and business executive. He’s also the author of Pivot to Win: Make The Big Plays In Life, Sports & Business. Questions…
Read MoreWhy Marketing Needs to Be A Part of Everyone’s Job (and Job Description.) written by John Jantsch read more at Duct Tape Marketing Far too often businesses of all sizes leave the official job of marketing to, well, the marketing department, which is frequently known as the owner of the business or top salesperson turned into the marketing person. But, here’s a little newsflash – marketing is everybody’s job. Anyone associated with your business that…
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