Increase Customer Engagement
If a user clicks through to a page on your website and finds themself waiting more than a few seconds for your page to load, they are likely to leave your page and can cost you a conversion. Luckily there’s a remedy to increase page speed, but it involves the identification of the issue or […]
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Link building used to be simple: you would write a bunch of articles, submit them to an article submission site, and get an external link back to your site. That doesn’t work in the post-Penguin era. While the right backlinks can grow your Google rankings, revenue, and brand, the wrong ones can get your site […]
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If you’re using Discord, chances are you’ve heard of Discord bots. These AI-powered bots allow you to perform a wide range of actions, from welcoming new members to paraphrasing influencer content. Discord has grown dramatically since it hit the stage in 2015, and while it was primarily dedicated to gamers, digital marketers are finding ways […]
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Though they are often conflated, content marketing and thought leadership are not the same. Learn more about their differences and similarities–along with how to use both content types–in this article. Read the full article at MarketingProfs
Read MoreIf there’s one constant that we can always trust, it’s the fact that Google Ads is always keeping us on our toes. This rings true as of February 18, 2021 when Google announced that Responsive Search Ads (RSAs) will now be the default ad type when you’re looking to create ads for a Search campaign. What does this mean for advertisers and Google Ads moving forward? In this post, we’re going to: Clarify what’s changing…
Read MoreReshaping The Online Experience For Virtual Events written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Andrew Davis In this episode of the Duct Tape Marketing Podcast, I interview Andrew Davis. Andrew is a bestselling author & keynote speaker. He’s built and sold a digital marketing agency, produced for NBC, and worked for The Muppets. Questions I Ask Andrew Davis: Who is your favorite muppet? You’ve been producing a video show…
Read MoreWhat’s Your Signature Response to Problems? written by John Jantsch read more at Duct Tape Marketing One of the ways to create goodwill, positive buzz, and happy customers is to exceed expectations. Responding proactively to problems is, in my opinion, one of the easiest ways to exceed the expectations available. Problems happen, that’s a fact. You can choose to respond to customer challenges, problems, let downs, screw-ups, and mistakes in one of two ways. You…
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