Manual and automatic ad extensions provide more content relevant to your business and to the intended goal for your campaign. When used correctly, they can increase your conversions and lower your cost per acquisition. If you’re wondering how manual and automatic ad extensions are different, look no further. In this article we’ll cover the main […]
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People always ask me the same question about AdWords: “What’s a ‘good’ cost per click?” My response back to them is always the same: “Why do you care?” See, most people have AdWords wrong. They obsess over the costs. They know that more and more competitors are advertising on the platform, which drives up prices. […]
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Keywords play an integral role in search engine optimization. That’s why, if you want your SEO strategy, particularly keyword research, to be successful, you must know where to find relevant keywords. You must know how to find keywords everywhere—and not just any keywords, but high-intent, low competition keywords you can rank for. Why It’s Important […]
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Are you a seller on Amazon? If so, you need to understand the importance of your Amazon sales rank and how it can help (or harm) your business. What is Amazon Sales Rank? Amazon sales rank (also known as best sellers rank or BSR) is a numerical score representing an item’s popularity in both its […]
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