Best WordPress Directory Plugins

A functional online directory plugin will help you deliver business or personal information by location or category for internal or external use.  Whether you want to build a glossary of names and terms for your employees or a comprehensive business index, a good directory plugin for your WordPress website will help you do just that.  […]
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How is MLOps Used in Business and Marketing?

Chances are, your brand has data scientists and operations professionals on the team, and while they do their best to collaborate, they each have their own areas of expertise. This could lead to miscommunications and misunderstandings. The data scientists can interpret the data, but they likely don’t have the background to manage business operations. Likewise, […]
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Helping the Underdogs Rise Through Local SEO with Justin Sturges

Helping the Underdogs Rise Through Local SEO with Justin Sturges written by Sara Nay read more at Duct Tape Marketing     Agency Spark Podcast with Justin Sturges  The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. In this episode, Sara interviews Justin Sturges. Justin is an award-winning…

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Who is Generation Alpha, and Why Are They Important to Marketers?

Every new generation brings new customs, behaviors, and cultural phenomena that shape the world as we know it. Baby boomers brought significant economic influence. Millennials taught us new ways of viewing our socio-political world. Generation Z showed us what the intersection of technology and humanity looks like. Now, we have Generation Alpha, a demographic of […]
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How to Make a Sponsored Snapchat Filter

Snapchat advertising has a lot going for it. With 249 million daily active users, you can get your brand in front of a large audience. The level of engagement on the platform is equally massive. Snapchatters open the app more than 30 times on average every day.  There are three types of Snapchat ads: Snap […]
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What is the Difference Between B2B vs B2C for Paid Social Media?

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. This chart outlines a few of the main differences. […]
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