Why Social Media is ‘Pay to Play’ in 2021 (And How to Get the Best Bang for Your Buck)

It’s hard to believe now, but only a decade ago, the internet was awash with articles questioning how Facebook makes money. No one’s asking that anymore.  Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. The more people […]
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25 Home Business Ideas You Can Start Right Now

Are you searching for home business ideas so you can finally quit your nine-to-five? Or maybe you want some extra income to afford your dream trip to Mexico? Starting a profitable home business begins by looking at your life, your needs, the type of work you want to do, and, perhaps most importantly, your skills. […]
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NP Summit 2021: A Free, Online Digital Marketing & Sales Conference for Small Businesses

I’m so excited to announce my Digital Marketing and Sales for Small Business Online Summit on Feb. 23, a free summit that focuses on digital marketing strategies for small and medium businesses.  According to Small Business Trends, 32 percent of small businesses don’t have a budget for content marketing. That’s a huge missed opportunity for […]
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20 Creative Call to Action Examples for Email Newsletter Signups

Though it is one of the older digital marketing strategies, email marketing is still around because it works. Businesses use this versatile platform to generate and nurture leads, strengthen client relationships, build their audience, and obtain more customers. So how do they get these email addresses in the first place? They ask. Placing call to action phrases and buttons on your website and other forms of content is a great way to collect email addresses to build…

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Moving Away From Pain Point Marketing

Moving Away From Pain Point Marketing written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Lisa Manyon In this episode of the Duct Tape Marketing Podcast, I interview Lisa Manyon. Lisa is the President of Write On ~ Creative Writing Services, LLC. She’s known as “The Business Marketing Architect”, and she’s a content and copywriting strategist for mission-driven entrepreneurs. Questions I ask Lisa Manyan: How does somebody become known as the…

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