Increase Customer Engagement
Most business-to-consumer (B2C) content marketers say their organization made quick and effective changes in response to the COVID-19 pandemic, and they expect those changes to stay in effect for the foreseeable future. Read the full article at MarketingProfs
Read MoreWhile Facebook and Instagram advertising work using the same Ads Manager, their respective advertising costs vary. With Facebook being around longer, having more data, and more ad placements compared to its younger adopted sibling platform, we do find that more often than not, Instagram is slightly more expensive than Facebook in some instances. While that is the case, don’t let it deter you from exploring this lucrative and effective visual counterpart in the Facebook ecosystem.…
Read MoreWhat’s Happening With AI Right Now written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jeff Coyle In this episode of the Duct Tape Marketing Podcast, I interview Jeff Coyle. He’s a co-founder and chief product officer at MarketMuse, which is tool that uses AI to accelerate content planning and creation and optimization. Questions I ask Jeff Coyle: How is AI changing things right now? How do we move past some…
Read MoreIn the world of web hosting, two big names are considered a cut above the rest—Bluehost and HostGator. Both web hosting providers assure top-tier service in an already saturated market with low-quality hosting options. But which one is truly the best web hosting service? If you read my past articles, you’ll know I’m a champion […]
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If you create a video that gets over 7 billion views on YouTube, you should be able to benefit in some way, right? Now, you may not have the same level of success with your content as “Baby Shark Dance” did (7 billion and counting is a lot), but there are still plenty of ways […]
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We live in a world inundated with advanced data. We’re tracking clicks, views, impressions, form completions, chatbot responses…the list goes on. One unique and often neglected area is call tracking metrics. By implementing a standard call tracking protocol, you’ll be able to learn more about your audience and maximize the profitability of every call. Call […]
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We’re well into the digital age, and e-commerce stores are more prevalent than ever. There are an estimated 12 million to 14 million online stores worldwide—and those numbers grow every day. The popularity of online stores makes sense. With just a few hundred dollars, you can have a fully-functioning online business. While online stores tend […]
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