Increase Customer Engagement
Many of us still rely on traditional content types to drive our content marketing and thought leadership. It’s time for that to change: Your company podcast contains all the content you need in easy-to-repurpose conversations. Here’s the why and how-to. Read the full article at MarketingProfs
Read MoreEngineers place the most value on information-heavy content, such as datasheets, case studies, and whitepapers, when making purchasing decisions about products and services, according to research from TREW Marketing and GlobalSpec. Read the full article at MarketingProfs
Read MoreThere’s been a lot of talk in the digital space about Apple’s iOS 14 update and how that relates in particular to Facebook advertising. Over the years I have read and heard of rumors that there would be some type of legislation that would mark the end of Facebook ads. These, of course, either never happened or never really had a substantial impact on the business so Facebook advertising has trudged along through the years. But…
Read MoreReach Your Potential by Living Dangerously written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Tripp Lanier In this episode of the Duct Tape Marketing Podcast, I interview Tripp Lanier. Tripp is a professional coach, author of This Book Will Make You Dangerous, and host of The New Man Podcast: Beyond the Macho Jerk and the New Age Wimp which — for over a decade — has been downloaded millions of…
Read MoreAbout two-thirds of companies find it tough to produce engaging content. If you’re one of them, there’s a good chance your problems stem from the ideation phase. In other words, you’re struggling to come up with enough engaging blog post ideas. Now, if you’re a regular visitor to my blog, you’ll know I write a […]
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If you’re looking to take your Instagram marketing game to the next level, it may be time to start experimenting with Instagram Reels. Instagram Reels are short 15- or 30-second videos that play on a loop and can be dubbed with music or videos. The videos play on a loop when someone scrolls, repeating until […]
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