How to Use Consumer Psychology to Win More Post-COVID Business

When it comes to converting consumers, many businesses have a habit of overlooking the psychological processes that drive the urge to make a purchase. This can perhaps be understandable when we’re marketing to a large group of people and only have time to look at highly-performing campaigns on the surface, without digging deeper into the effect they have. However, this could prove to be the undoing of some businesses as the news of a COVID-19…

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Mastering the Art of Selling Your Business

Mastering the Art of Selling Your Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with John Warrillow In this episode of the Duct Tape Marketing Podcast, I interview John Warrillow, Founder of the Value Builder System which is a simple software for improving the value of company. He’s also the author of: Built to Sell and The Automatic Customer. Questions I ask John Warrillow: What does this new book add…

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The Most Important Reasons to Use a 302 Redirect

Not sure what a 302 redirect is or when to use them? Are you curious about the impact on your SEO efforts? I’ve got good news: 302 redirects are actually pretty simple. At its core, a 302 redirect is a way to tell search engines and users that a page has moved temporarily and to […]
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How to Utilize Google Cache Websites

When you think about Google cache, what comes to mind? That thing you clear out when our computer is running slow? Cache can actually be a useful SEO tool to catch a glimpse of what Google wants you to do. In this guide, we’ll go through some of the best ways to use Google cache […]
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How Corporate Branding Translates Into Actual Sales

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches.   Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. To better understand the role corporate branding plays, I’ve broken down the impact of […]
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How to Use Instagram Guides

When Instagram launched in 2010 with its visually-focused platform, it disrupted the social media scene. So big was its success that it sparked a whole movement in photo styling. Instagram has since added video, but its focus has always been one-off visual experiences that are shareable but sometimes leave marketers trying to figure out how to provide […]
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