19 Dec

Content Marketing KPIs: Which Metrics Should You Track? (+Infographic)

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Struggling to measure the performance of your content marketing campaigns? You are not the only one. Many marketers face the same issue. After all, tracking content marketing KPIs (key performance indicators) can be tricky. That’s because while content is a driver of business growth, content KPIs aren’t indirectly linked to your revenue. And also because content can be used to facilitate an array of marketing goals at each stage in your funnel. So depending on…

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19 Dec

2021 Trends for Small Business

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2021 Trends for Small Business written by Jenna Jantsch read more at Duct Tape Marketing Marketing Podcast with John Jantsch  In this episode of the Duct Tape Marketing Podcast, I do my annual wrap up of 2020 in a way that predicts what is coming next year! I’ve been doing this post for the last 20 years and I’m usually spot on. That’s not a nod to my prediction ability but more to the fact…

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19 Dec

How to Create Meaningful Business Communication

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How to Create Meaningful Business Communication written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Fred Dust In this episode of the Duct Tape Marketing Podcast, I interview Fred Dust the former senior partner for the design firm IDEO founder of Making Conversation, a designer, author, educator, consultant, trustee, and advisor to social and business leaders. His latest book Making Conversation: Seven Essential Elements of Meaningful Communication is the topic of today’s…

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18 Dec

Instagram Stories Analytics: 19 Must-Know Metrics to Improve Your Performance

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Businesses can engage their audiences effectively through Instagram—not only through regular feeds, but also through Stories which have become a powerful tool to advertise a brand to a large audience. Brands and business owners can significantly improve their performance on the market with Instagram Stories. Hence, measuring your success with Instagram Stories has become a crucial part of continuously improving them to facilitate your promotion strategy. In order to analyze whether your Instagram strategy has been successful, it’s essential to…

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17 Dec

Why You Should Build Interactive Tools to Increase Sales

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The average American sees up to 10,000 ads and brand messages every single day. Sounds a little overwhelming, right? That’s because it is. After seeing this many ads every day, viewers simply stop noticing them—meaning they aren’t engaging with them. As a result, you miss out on sales opportunities. You need to go further to engage […]
The post Why You Should Build Interactive Tools to Increase Sales appeared first on Neil Patel. …

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17 Dec

9 Great Mobile App Analytics Tools

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You’ve done the incredible—you’ve built an app and started marketing it. While congratulations are in order, making the app is just the first step on your path to app success. The next (and arguably most important) step is optimization. With consumers spending four and a half hours per day on their phones, it pays to make sure […]
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17 Dec

Best Business Process Management Software

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There’s a constant war between growing a business and keeping an operation lean, mean, and agile. How does a company stay efficient, even as they are trying new things and bringing on employees? It’s actually quite simple: business process management (BPM) software. Rarely are answers this easy. BPM software helps organizations of all sizes streamline […]
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