What does a copywriter do exactly? The answer is both less confusing and more complex than you might think. This infographic explains what it is, which skills are required, how to break into the industry, and more. Read the full article at MarketingProfs

Have a topic for a post or other content? That’s a great start, but to reach your target audience on search engines, you have to know how to rank for that topic–which requires a lot of organization and research. Here are some tips for how to create content that ranks. Read the full article at MarketingProfs

Running a B2B blog is a lot of work, but the rewards can be abundant if you build yourself a faithful audience. To establish yourself as an authority in your industry and gain your readers’ trust, follow these five tips. Read the full article at MarketingProfs

​Small businesses often have a tight marketing budget to work with, which can make promoting your business a challenge. The good news is, there are plenty of ways for you to market yourself to your customers without spending any (or much) money. Now as a business owner, you probably don’t have the time to research and identify these free marketing ideas, so we’ve taken care of that for you. In this post, you’ll find a…

Did you know that 47% of users expect a page to load in 2 seconds or less?  Page speed is crucial in today’s digital marketing world for a number of reasons. Users that can’t get to your site, or that get frustrated by the process of doing so, have a high likelihood of abandoning your brand for their blog post or product and looking elsewhere.  A connection speed delay of just 500 milliseconds can result…