4 Underrated YouTube Metrics to Quantify Your Video Campaign Success

I completely understand how difficult it can be to explain to a client the value of YouTube. It does not help when video campaigns (or YouTube campaigns) are also run through Google Ads. This can set a false expectation that video campaigns can or should perform just like Search campaigns, and in most cases this is not true. Video campaigns in Google Ads have been my favorite way to build awareness for my clients that…

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Why You Should Consider Selling Customized Products

In today’s global marketplace, it’s a great time to be a consumer. The rise of e-commerce means more and more businesses are striving to get the consumer’s attention, offering better prices and services just to keep them interested. With online sales representing 16 percent of total retail ad spend, business owners don’t want to leave money on […]
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How to Hire SEO Freelancers

Ranking a website or web page today is not as easy as it was a couple of years ago. Not only is the competition stiffer, but the constant changes in the algorithms that determine rankings also make it more challenging to stay on top of your SEO game. As a business owner, keeping up with […]
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How to Choose The Right Email Marketing Agency

Nothing converts like email. Email beats all other marketing channels and can generate $37 for every $1 you invest.  Even though email marketing can generate a ton of revenue, it’s still not easy. You need to know which email tools are best, how to use them so you don’t end up in spam folders, and […]
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