Are Host-Read Podcast Ads More Effective?
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. Read the full article at MarketingProfs
Read MoreIncrease Customer Engagement
Host-read podcast ads tend to be more effective in driving recall and other lift metrics, according to recent research from Nielsen. Read the full article at MarketingProfs
Read MoreIt’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content marketers get out their calendars to start brainstorming and prepping for next year. So we asked a number of industry experts what content marketing trends they’re most excited about—what they want to try, what they expect to see, and why—so that you can use…
Read MoreHow to Pass on a Family Business Successfully written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonathan Goldhill In this episode of the Duct Tape Marketing Podcast, I interview Jonathan Goldhill, adviser, coach, consultant, trainer, facilitator, and business therapist with 30 years of experience in his craft. He has been guiding closely-held and family-owned businesses since 1987. Jonathan Goldhill is the author of Disruptive Successor: A Guide to Driving Growth…
Read MoreAmazon reviews are a crucial part of customers’ decision-making process. Without the ability to touch, feel, and test a product in real life, consumers look to reviews to determine whether or not an item will fit their needs. In fact, a survey by Dimensional Research found that reviews impact the buying decisions of 90% of consumers. […]
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If you want your business to succeed, you’ll need to pay close attention to your brand strategy. And that strategy starts with a free brand logo. A strong brand creates instant recognition in the marketplace, especially amongst your customers. It also builds loyalty and shows you share your customer’s values. Do this right, and both […]
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Suddenly you notice that none of your social media activity seems to be showing up at all. It’s like you don’t even exist on the site… Weird! Is it a bug? Every website suffers from them sometimes, and the interactive features can often be the first to go haywire. Server maintenance could also be the […]
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