Increase Customer Engagement
Live chat has quickly become an integral part of customer service in the digital era. When a customer or website visitor has a question, complaint, or needs some other type of assistance, they expect to reach your brand via live chat. In addition to the improved customer experience, live chat is also more efficient for […]
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For businesses operating mostly within the digital realm, the concept of a marketing funnel has been justifiably obsessed over for quite some time. The proper way to take the passive interest of an individual and amplify that over time through a series of actions, so that they inevitably become a paying customer has (understandably) consumed the minds of marketers and has thus fueled an industry of digital gurus and snake oil solutions. From our video ad ideas…
Read MoreAccording to a recent survey from the DMEXCO, 70 percent of executives worldwide expect the pandemic to accelerate the pace of digital strategy. In the past, businesses had more time to plan and prepare. That’s no longer the case. Today, businesses are expected to outline, plan, implement the digital strategy in a matter of days […]
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A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them […]
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Display ads are quite the worthwhile investment for a business. They yield widespread and targeted exposure across the web; they help consumers get familiar with and more easily recognize your brand, and retargeting with display ads have a high ROI. But, display ad click-through rates (CTRs) are, on average, a fraction of search ad CTRs—the reason being that while you can target for general interests and behaviors, you can’t directly target exact phrases prospective customers are typing into…
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