It is relatively safe to say that many advertisers don’t give much thought to Facebook (Meta) ads bidding strategies. However, there is much more to the platform than the “set it and forget it” attitude that the majority of novice marketers carry. I’ve stated before that putting all your trust into these digital ad networks (tech giants) to make decisions for you is a slippery slope, but how much of this is true when it…

You nailed your Halloween costume. You’re on track to hit your Q4 goals. You’ve even gotten some holiday shopping done. Then it comes time to create all your Thanksgiving-themed collateral and it’s coming out nothing like you had envisioned… You do some Googling and find AI-generated mumble jumble like “Wishing you a Thanksgiving with the highest peaks of your achievement…” And then you find this post: A list of real-life, human-generated Thanksgiving greetings, phrases, and…