As a B2B marketer, your work does not start or end with passing along generated leads to the sales team. What’s more important is empowering them with targeted content assets to deliver a more personalized and engaging experience to prospects and buyers. Like these 6 content assets. Read the full article at MarketingProfs

Marketers looking to spice up their content might want to look for inspiration in fashion and entertainment magazines that have traditionally targeted women. Read the full article at MarketingProfs

The sign of a good marketer is not wasting any digital real estate. From your homepage to your 404 page, every part of your website should be doing something to help engage your customer. The same rule applies to creating a coming soon landing page. These landing pages can announce new products or a new company—but the challenge is to create a landing page that gets your prospective customer’s attention without overwhelming them. Striking the…

Facebook is a great place to sell products, especially if you’re a small business. It has massive reach, strong targeting options, and lots of tools to help you make sure you’re succeeding. But it’s not always easy to knock it out of the park right off the bat, not to mention there’s no one size fits all strategy. It requires some testing to find out what the right mix is for your business. In that spirit,…