The COVID-19 pandemic has driven most marketers to shift to creating more social media content and thought leadership content, according to recent research from LinkedIn and Vision Critical. Read the full article at MarketingProfs

Meetings are a vital business tool to exchange information, facilitate communication, and progress toward company goals. But, far too often, meetings are long, boring, or missing a clear purpose. What’s more, the COVID-19 pandemic has caused a shift in how many companies conduct meetings from afar. Image Source The good news, however, is best practices for marketing meetings are largely the same, whether they’re in-person or virtual. Here’s a closer look at precisely what steps…

The #StopHateForProfit campaign is one of the latest and largest responses to the current Black Lives Matter movement. However, its call to action—for businesses to pause their Facebook ads for July—creates a challenging situation for small businesses in the midst of economic hardship brought on by the pandemic. In this post, we’re going to cover what the #StopHateForProfit movement is, how to assess the extent to which your business can participate, as well as various…