How to Build a Business as an Introvert
How to Build a Business as an Introvert written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Kim Beasley In this episode of the Duct Tape Marketing Podcast, I interview Kim Beasley. Early in life, Kim believed that making a difference in the lives of others was very important. Even when she experienced hardships in her life, she determined that these hardships wouldn’t stop her from achieving her dreams of creating…
Read MoreWeekend Favs June 20
Weekend Favs June 20 written by John Jantsch read more at Duct Tape Marketing My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out…
Read MoreHow to Match Your Key Metrics to Your Content Goals
As with any marketing undertaking, you need measures in place to track the effectiveness of your content marketing. So, whether you’re focusing on SEO, lead generation, or thought leadership with your content, see which metrics you should track to monitor content marketing success. Read the full article at MarketingProfs
Read MoreWin at B2B Content by Finding Your Brand Voice: Ahava Leibtag on Marketing Smarts [Podcast]
Content strategy expert and author Ahava Leibtag shares advice on distinguishing your message by refining your B2B brand’s voice and tone and by using plain language in your content. Read the full article at MarketingProfs
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