Goal Talk Podcast Episode 16: SEO Tips for Small Businesses

On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. So far on the podcast, we’ve talked through many marketing tactics with our in-house experts, ranging from creating your website and getting your personas created to specifics in paid ad auctions and ad copywriting, and many more in-between. So far, the…

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Why Cold Calling Goes Wrong

Why Cold Calling Goes Wrong written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with David Walter In this episode of the Duct Tape Marketing Podcast, I interview David Walter, best-selling author of The Million Dollar Rebuttal and Stratospheric Lead Generation Secrets: Cold Calling is NOT a Numbers Game! David’s claim to fame came from setting a record 15 appointments a day, every day for 6 months working at a PEO company,…

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The Entrepreneur’s Guide to Translating Accounting

The Entrepreneur’s Guide to Translating Accounting written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Spencer Sheinin In this episode of the Duct Tape Marketing Podcast, I interview Spencer Sheinin, the founder and CEO of Shift Financial Insights, providing ridiculously simple accounting and financial insights for businesses on the rise. Guided by the belief that entrepreneurs can change the world, Shift is on a mission to help small and medium-sized businesses by…

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How to become the only business that matters

How to become the only business that matters written by John Jantsch read more at Duct Tape Marketing So the question this bold and perhaps presumptuous headline likely brings up is . . . to whom. The only business that matters to whom. The first answer I suppose most business owners and entrepreneurs might suggest is to their customers. Yes indeed, this is a fine answer, an important answer, a worthy goal, but it might…

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Everything You Need to Know About Marketing Objectives

Most of us want to know what our goal is before we start a project. But when it comes to business, too many marketers fly by the seat of their pants—and that’s a huge mistake. Why? Because marketers who create a clear, documented strategy are 313% more likely to be successful. Creating marketing strategies before defining your marketing objectives is putting the cart before the horse. That’s why today we are going through everything you…

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