On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. Last week, we dove deep into one of the most visible aspects of your digital marketing campaigns—your ad copy! I sat down with our paid marketing program manager Jeff Stevens to get his insights into how advertisers can be most impactful…

You know that trashing your content plan is a bad idea–but your boss or clients may not. If you’re looking for ways to justify your content programs and budgets during this time of crisis, here are eight ideas you can share with key stakeholders. Read the full article at MarketingProfs

April tested all of us. As our public health and economic systems were pushed to their limits as a result of the COVID-19 pandemic, we were forced to quickly wrestle with unexpected challenges and adjust our lives to the new normal. We have a long road ahead of us, but at the end of the month, things look better than they did a few weeks ago. In some regions, the curve is beginning to flatten,…