On each episode of this season of the Goal Talk podcast, I interview a marketing or management expert to bring small business owners and marketers the information they need to successfully grow their businesses. Last week, Mark Irvine and I sat down for a very special episode of the Goal Talk Podcast, where we dove into marketing during COVID-19. From search trend changes to specific data we’re seeing in multiple industries in response to social…

How do you sign off your marketing emails in a way that fits your brand–but still shows you’re aware of what’s going on during a tough time for your customers? Here’s a chart with 30+ options, listed from best to worst, with brand-voice options both cheeky and formal. Read the full article at MarketingProfs

Even before the spread of the novel coronavirus, live streaming had become a popular form of online content. Between celebrities going live on Instagram to answer questions from fans and media personalities using Twitch to stream themselves playing video games, it’s been clear for some time now that live content is the real deal.  And then, of course, everything changed. Due to the necessity of social distancing, musicians are unable to tour, comedians are unable…