03
Apr
03
Apr
Marketing During COVID-19: 4 Essential Copywriting Guidelines
The COVID-19 outbreak has affected all aspects of our lives, including marketing. Even if your business is not health-related, you are most likely incorporating the pandemic into your content and messaging. Yet you are also most likely trying to figure out exactly how to stay relevant while also appropriate during such an unprecedented time. This guide was written to help you with that. It includes: Guidelines for staying sensitive Resources for ensuring accuracy Suggestions for modifying your…
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03
Apr
Are You Ready for the Era of Context Marketing?
Are You Ready for the Era of Context Marketing? written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Mathew Sweezey Today’s guest on the Duct Tape Marketing Podcast is Mathew Sweezey. He is the Principal of Marketing Insights at Salesforce, and a futurist, speaker, and author. In his work with Salesforce, he helps to guide their marketing efforts, research, and product development. He’s also applied his research and insights in helping…
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03
Apr
The FearLess Business Podcast – The Self-Reliant Entrepreneur
The FearLess Business Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch sits down with host Jamie Lieberman on the FearLess Business Podcast to discuss how to find resilience in your entrepreneurial journey and his latest book, The Self-Reliant Entrepreneur. While he wrote the book a year ago, the concepts of self-reliance and resilience feel particularly relevant in this current moment, as we face the global health…
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03
Apr
Productive Flourishing Podcast – The Self-Reliant Entrepreneur
Productive Flourishing Podcast – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch sits down with host Charlie Gilkey to discuss his latest book, The Self-Reliant Entrepreneur. Jantsch founded his own marketing firm nearly three decades ago, so he’s been on his own entrepreneurial journey for quite a while now. While he’s written several books on marketing, this latest book is a departure. He knows that being an entrepreneur…
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01
Apr
The New Way to Chat With Your Visitors
Marketing has evolved into an omnichannel approach. This means you can no longer just go after one channel to succeed. Back in the day, companies like Facebook grew into billion-dollar businesses through one channel. Facebook used email to grow and they did it by having you invite all your contacts to join Facebook. Yelp was […]
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