11 Mar

Sneak Preview: Google Ads Benchmarks for YOUR Industry

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In the world of online advertising, it’s so easy to get lost in all of the numbers! How can you determine if you are successful? Are you performing better, worse, or on par with others in your industry? Knowing key PPC metrics with industry benchmarks can help you figure out where you stand against the industry average. But benchmarking has several benefits other than just seeing what the standard in the industry is. By observing…

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11 Mar

4 Reasons Your Facebook Ads Are Not Delivering (& What to Do About It!)

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Every marketer gets excited to see the performance they’re generating from their marketing campaigns. None of us set up ad campaigns without having some expectation of results. So it’s understandably frustrating when you log in to see … nothing. Zeros across the board for your campaigns. We always start off by checking the obvious: Did I turn it on? Am I on the right date range? But what if those things are all set up…

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11 Mar

Goal Talk Podcast Episode 5: The Basics of Advertising on Google, Facebook, & Bing

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Last week, we released our fourth episode of the Goal Talk podcast. Each episode of the series features an interview with a marketing or management expert on vital topics for digital marketing success to bring small business owners and marketers the information they need to successfully grow their businesses. In last week’s episode, Director of Product Marketing Erik Mansur and I sat down to discuss everything small business owners and marketers need to know about…

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11 Mar

Transcript of Changing Minds in Sales, Marketing, and Business

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Transcript of Changing Minds in Sales, Marketing, and Business written by John Jantsch read more at Duct Tape Marketing Back to Podcast Transcript John Jantsch: This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr CMS. It’s a modern cloud based CMS system that’s licensed only to agencies. You can find them at zephyrcms.com, more about this later in the show. John Jantsch: Hello and welcome to another episode of the…

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11 Mar

Changing Minds in Sales, Marketing, and Business

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Changing Minds in Sales, Marketing, and Business written by John Jantsch read more at Duct Tape Marketing Marketing Podcast with Jonah Berger Podcast Transcript On this episode of the Duct Tape Marketing Podcast, I visit with author and Wharton School Professor Jonah Berger. Berger is the best-selling author of three books, including his latest The Catalyst: How to Change Anyone’s Mind. As an academic and a marketing expert, Berger has been studying human and consumer behavior…

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11 Mar

Eventual Millionaire – The Self-Reliant Entrepreneur

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Eventual Millionaire – The Self-Reliant Entrepreneur written by John Jantsch read more at Duct Tape Marketing John Jantsch speaks with host Jaime Masters on her podcast the Eventual Millionaire about his latest book, The Self-Reliant Entrepreneur. Jantsch is well-known in the world of small business marketing, but his latest book is a departure for him. He wanted to move beyond the world of marketing how-tos and write a “why-to” for entrepreneurs. When we work on…

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