Because the online content landscape is so crowded, audiences value originality that engages them. One way savvy content marketers are responding is to create compelling interactive content. Here are 4 types of interactive content you can build. Read the full article at MarketingProfs

Do top-performing blog posts tend to have certain characteristics in common, such as copy length, headline length, headline type, and content structure? To find out, SEMrush analyzed 700,000 posts on different blogs. Read the full article at MarketingProfs

Out-of-home advertising, or OOH, can seem intimidating. And expensive. And confusing. Because how in the world do you figure out how to reserve a park bench or bus stop to advertise your business? And how much does it cost? What do you even design to place there? And, more importantly, does OOH even work? Whew, let’s take a breath. OOH may seem old school, but that doesn’t mean it’s out of date—or out of reach.…

American author Steven Pressfield once said, “The disease of our times is that we live on the surface. We’re like the Platte River, a mile wide and an inch deep.” That quote applies in so many facets of our lives and none more evident than fostering relationships and building a marketing network. Too often, people go to networking events to collect business cards so they can follow up in the hopes of having some sort…

Last week, we launched our newest project, the Goal Talk Podcast. Aimed around bringing small business owners and marketers the information they need to successfully grow their thriving business, each episode features an interview with a marketing or management expert on vital topics for digital marketing success. In last week’s premiere episode, I sat down with WordStream’s Senior Visual Designer Kate Lindsay and UX Designer Jed Robinson to discuss the components you need to create a website…